Should You Take a Flower Farming Course Before Starting a Flower Farm?

Helping you celebrate the magic of every season!

This post may contain affiliate links, for more information, see my disclosures here.

In this age of information that we’re living in, where almost anything can be found for free on the internet, have you ever wondered why someone would actually pay for a flower farming course?

I mean, so many seasoned flower farmers offer them, and while many do seem to provide great value, they often come with a steep price tag- which can leave us all wondering, are they really worth it??

Over the years, I have personally invested in plenty of online courses- not just flower farming courses specifically, but also courses that support the broader scope of my business- courses that teach things like marketing and blogging, SEO and so much more…

And investing in courses was never a decision I made lightly, because truth be told, it wasn’t like I ever had extra money laying around.. In fact, I’ve always lived on a somewhat fixed budget- which means that each and every purchase that I did make on my flower farming journey was very much an uncomfortable stretch outside of my comfort zone.

And so if you’re wrestling with your own decision of whether or not to invest in a course- If you’re asking yourself questions like: when’s the best time to invest? Should you do it now before you get started or is it best to wait until your flower business is actually making money so that you can justify the expense??

If those are the sort of questions you have, then I want you to know that this post is written especially for you. Not only do I plan to share the exact courses that have been most helpful for me in building a flower farm from the ground up, but I more specifically want to give you an inside look as to how I determine which courses are worth investing in.

Taking that one step further, I also want to share my best tips to getting the most from your course purchase if and when you choose to invest in any sort of online education.

And I know that’s a lot of information to get through in a short amount of time, so if you’re ready- let’s go…

Let’s start with the big question that everyone’s probably wondering- and that is: is taking a flower farming course a prerequisite to having a successful flower farm?

Believe it or not, it is 100 percent possible to be a successful flower farmer without having taken any online courses. I actually have plenty of flower growing friends that have never taken an online course and yet they grow beautiful flowers and sell plenty of blooms.

So how exactly did they learn those skills? I mean, do my friends just have naturally green thumbs that make flower farming easy for them? 

Not exactly…

…they learned the art of growing and selling flowers like we all do- through experience. By being willing to try something new like planting packets of seeds in their backyards and seeing what happened…

Learning through experience is a very valid way to learn how to do something. I’ve often said, in many of the videos that I share on my YouTube channel, that some of my own deepest and most significant learning has come from failure- giving something a try, realizing that it didn’t work out like I thought it would and then adjusting my plan or strategy accordingly. 

While in the moment, those lessons were hard- it’s how I eventually came to learn what works well for me + my unique circumstances and what doesn’t.

While trial-and-error can be an effective means of learning something, it’s not the most straightforward path to success- and that’s simply because when you’re starting something new- you don’t know what you don’t know.

When I was just getting started with growing a flower farming business- I thought growing the flowers would be the hard part. But once I got over that hurdle, I quickly realized that I knew very little on how to sell and market my flowers.

Even more, I didn’t understand how to price my flowers so that I was compensated fairly for them. And then after making my first few sales, it took me many more years of hard work to fully understand how I could scale my income so I could reach my ultimate goal of working for myself. 

And this is largely what makes online courses so valuable. 

You see, while learning from trial-and-error doesn’t cost you anything up front in terms of money; it’s still a costly method of learning because what you save in money, you often end up paying for with your time.

What most people don’t realize is that you can drastically shortcut the learning process if you’re willing to hear others out on how they’ve achieved something. 

When you learn from someone else through an online course, it’s not just the access to the information that’s important- what’s really of value when it comes to courses is that you’re gaining access to the hard-learned mistakes someone else had to go through in order to get to where they are now.

Now, learning from someone else’s mistakes, it doesn’t guarantee that you won’t make mistakes yourself, but it will significantly lessen the number of mistakes you make as you’re starting out, which will ultimately shorten your path to success.

And that’s not the only upside. Other advantages to investing in the right online course is that it can cut down on the overwhelm.

Seriously, have you ever gone down the Google rabbit hole looking for an answer to a specific question only to have that search lead you to even more questions which then force you to search for even more answers?

 It doesn’t take long for you to get so sidetracked by all this new, incoming information that you forget where your search even started… 

With so much information it’s sometimes hard to decide what’s important and worth focusing on and what’s just fluff..

What actions are actually necessary and will produce results and what’s just busy-work..

Online courses- at least the good ones- aren’t just random and creative hacks for how to do something, rather they’re a path forward of how to reach a desired outcome. The best sort of courses take you on a journey from where you’re at (Point A) and help you get to where you want to go (Point B). They do this by giving you a step-by-step process to follow- a process that helps you differentiate between what’s important and what’s not. 

And here’s the magic in all of this: when you follow the steps of someone who has actually been where you want to go- that’s one of the easiest ways to reach your intended destination without getting distracted by all the detours + pitfalls along the way. 

The last benefit to online courses that I want to quickly touch on is that I feel like it increases your follow through because when you put money on the line, well now you have some skin in the game. It’s human nature that when we feel like we have something to lose, we’re more willing to put in the work to make sure that doesn’t happen.

There’s actually an entire behavioral theory on this phenomenon and I won’t bore you with the details but if you search “Sunk Cost Fallacy” on the Internet, the basic gist is that people value what they pay for- and so when we invest time, effort and/or money into something, then we have a greater tendency to follow through with that something because we feel like not following-through would be a waste of those resources we invested.

And it makes sense when you think about. I mean, in an unrelated example, consider the difference between paying for personal training sessions at your local gym vs downloading those same workouts off a free fitness app.

It’s harder for us to justify not showing up to those personal training sessions bc by not showing up, we feel like we’re wasting money; but we’re less bothered when we skip those same workouts that we get from the free app- because in that instance, the workout didn’t cost us anything so we’re not out anything if we choose not to participate.

It’s the same thing with flower farming courses. We feel more obligated to follow through and take action on the material that we actually pay for as part of a paid course.

So now that you may be more open to the idea of investing in a flower farming course, let’s discuss how you can determine which courses are actually worth your investment.

As I’ve already said I have invested in lots of different online courses throughout the years. I have bad both good and bad experiences as a result of those investments.

And more often than not, I find that my experience is directly correlated to how much know, like, and trust I have in the instructor.

Remember course creators are real people who have simply decided to package their experience + their expertise in an easy-to-digest format so that we can replicate that experience for ourselves.

And so, in deciding whether a course is or isn’t for you- one of the best questions you can ask yourself is: is the instructor enjoying the sort of success you desire for yourself?

When you think about it- who better to lead you to your goal than someone that has already accomplished that goal themselves?

Now of course there are many ways to reach a particular goal- that’s why you’ll find courses that deliver on a similar promise, yet they teach different methods for getting there.

And when you’re weighing the pros and cons of which is better- it’s not the information taught that makes one course better than another; the more important factor to consider is: if both instructors were standing in front of you in real life, who would you be more willing to take advice from?

One of the worst experiences that I had with an online course was when I chose to learn from someone that I just didn’t have a lot of respect for. Going into the experience, I was hesitant but I ultimately ended up buying the course because I bought into the hype and the over-the-top promises that I saw on the course’s sales page.

While other students in the course had a great experience, I just didn’t take away as much from the experience as I was hoping too.

Now if you want to avoid this disappointing experience yourself, then this is where social media can really come in handy. The great thing about social media is that we can get a feel for how a course creator teaches before investing in their course simply based off of the free content they share. 

Simply put, if you find a course created by somebody that you’ve been following for a while, and who has credibly achieved the results you want- then chances are it’d be worth your investment to buy their course. 

Equally important to learning from a teacher that is a great fit for you, I think it’s important to take courses that align with the goals you have for your flower farming journey.

Sometimes our goals are very specific and we want to master how-to grow a specific crop, or maybe we’re needing help trouble-shooting sales + marketing and so we seek out a course to help us more efficiently sell our flowers.

The reason that this is important is because so far in this video, I’ve praised online courses for the benefits that they provide; however, there are times when buying a course may not be the right thing for you.

Taking in information and learning something without any intention of taking action + applying that information.. Well, that won’t get you closer to your goals.

In fact, it may actually be a distraction for you as too much information has the tendency to overwhelm us + to prevent us from making real progress on our goals. 

In my opinion, the best courses are the ones that meet you where you’re at.

It’s important to seek out courses where the information being taught within the course aligns with your current business goals- which basically means that the info being taught is things that you plan to implement either immediately or in the not-so-distant future. 

If you’ve stuck with me this long then by now you’re likely open to the idea of trying online courses; you also should have a better understanding of how to determine which courses are a good fit for you. To really increase your chance of success with said course, I thought I’d share two tips with you that have really helped me get the most from the courses I have purchased.

My first tip is simply focus on learning + implementing the strategies from ONE course at a time.

When we try and diffuse our effort across multiple courses and then further diffuse that effort by haphazardly implementing those tactics all at once- the sort of unfocused attention and energy can leave us with less-than-desirable results. 

Within my own business, I have this unwritten rule where I only allow myself to take one course per year. And that’s because I know that for me, implementing new things within my business takes dedicated time and attention. When I stretch myself too thin- trying to take big action on a lot of different things, I usually wind up feeling like I’m trying to juggle too many balls at once- it’s not a great feeling. 

I firmly believe that you get out of a course what you put in, so do yourself a favor and focus on one course at a time.

The other thing that I like to do when it comes to courses is rewatch the course material after I’ve done my best to apply the information.

With most online courses you’re allowed unlimited access to the course materials. For me, I find that when I re-watch the course lessons after having a bit of experience actually doing whatever it is that I’m learning how to-do, I find that I pick-up on new information that may have originally gone over my head. 

While it may feel repetitive, I love how I’m able to learn more from a course (and gain a deeper understanding of the topic), simply by watching back the information again and again.

I hope by now that you can understand how different students can take the same exact online courses and yet have two very different experiences- we’re all different people with different learning styles- which means that sometimes things resonate more with us when they’re heard one way verses another. 

It’s because of this reason that I often hesitate sharing which specific flower farming courses have been most helpful to me- I know that not everyone will walk away from these courses with the same takeaways that I have. 

But I love hearing what has helped others on their path to success so let me share some of the courses I have taken…

The first flower farm course I ever invested in was the Floret Online Workshop. And I was drawn to this course because Erin Benzakein was my introduction to the flower farming world.’

You see, I got the idea to start a flower garden all those years ago because I happened upon Erin’s book, Cut Flower Garden at my local library.

I really admired Erin so naturally I would want to learn from her.

What I loved about this course was how comprehensive it truly was. The course itself is comprised of six information-packed modules that cover everything from goal-setting and planning your flower garden to how-to start seeds, how to care for your flowers once they’re transplanted, how to harvest flowers, how-to market and sell your flowers, and so much more.

I enrolled in this course at the very start of my flower farming journey- before Two Sisters Flower Farm was even a thing; before I had even decided that I wanted to make money from selling flowers. 

Looking back, I’m so glad that things worked out this way because logging in to access the material was one of those moments where I fully realized that I didn’t know what I didn’t know. There were topics discussed within the course that I didn’t know would be important for me to know.

I really loved how the Floret Course painted such a complete picture of what this flower farming world is like. For me, I felt like the Floret Course laid the perfect foundation for me to be successful with my own flower farming goals.

The Floret Course is a great overview of a lot of different topics. After using that information to get started, to get my small-scale flower farm up + running, I found myself wanting to go deeper on specific topics.

One topic I had a lot of interest in specifically was tulips. I’ve always been enamored by tulips; I think they’re beautiful; for me, I felt like adding tulips too to my seasonal calendar was something that my current customers would have interest in- I felt like there was opportunity there. And so, The Tulip Workshop was the next Flower Farming Course that I invested in.

The Tulip Workshop is the gateway to having fresh flowers blooming at your flower farm, all winter long as it teaches the entire process of how to force tulip bulbs. 

It’s because of this information that I’m able to have beautiful tulips blooming here at Two Sisters even during the dead of winter when my customers are most hungry for fresh flowers.

What was really rewarding too about the Tulip Workshop is that it made me realize how much easier it is to find success when you lean into the cards you’re dealt.

You see, up until the tulip workshop, I was very envious of the flower growers to the south of me. I saw their long frost-free growing season- and in comparison felt like my relatively short frost-free growing season was such a limitation. But when I leaned into growing flowers that did well in my cold climate (like tulips), that’s when it clicked that growing my flower farming business could be easier than I imagined- I just had to play to my strengths.  

Now both The Tulip Workshop and the Floret Workshop were larger investments- and rightfully so. Not only do they give you a lot of information but both courses include a community aspect where you can receive on-going support from the course creators themselves as well as from other members of the course. I really enjoy this community aspect of courses- as I feel like it helps you to feel less isolated when you’re trying something new.

Community support is a value-added component of any course and when courses come with this community aspect- they tend to have a higher price tag attached to them. And for good reason- you’re investing in access to the course creator themselves. 

But sometimes you want a straightforward solution on how-to do something and maybe you’re not as interested in that community support

Well that’s what I loved about this next course which taught me the in’s and out’s of How to Ship Flowers.

The information within this course gave me the answers I was looking for, and because the course itself was self-paced without a learning community, the course was priced much lower than previous courses I’d taken. 

I know that I’ve shared this before in previous videos, but shipping our products felt like a really big hill to climb. And so what I loved about this course is that it gave me the confidence to tackle this problem area within my business that I struggled with for so long.  And it ended up having a profound effect on our business. We went from serving just our local community to being able to share our products with a wider audience which you’ll see on this map below. 

The money I spent on this one course was well worth the time I saved having to search and scour the internet for this information myself- having to hem and haw over what information was actually accurate and what wasn’t. 

I do have plans to take more courses in the future. You’d think the more experience I get, the more likely I’d run out of topics to study but I’ve found the opposite to be true…

…the more experience I gain growing flowers, the more I realize how much more there really is to know!

This past year; however, I did take a break from consuming course content and instead decided to create a course myself all about how we’ve built out our winter season here at Two Sisters Flower Farm to be able to offer fun holiday offerings like hand-tied wreaths and fresh evergreen porch pots.

For me, adding holiday offerings into our seasonal line-up has been a sort of non-traditional way for us to extend our season and make money even in our off-season. 

I’ll admit, I really enjoyed being able to package this information into its own course because it’s truly everything I wish I had known when I was thinking about how curate winter offerings that our customers would actually be excited about. 

I mean, It literally took me three years of trial-and-error before we were (what I consider to be successful) with our winter season. Knowing that this information may save someone that time and heartache and allow them to pull off a winter season more quickly- I love that something as an online course has the power to do that. 

If you’re wanting more details about this course, you can find all the info by clicking here.

Okay so we’ve covered a lot in this post about flower farming courses; while taking an online course may not be for everyone, I hope that the information that I’ve shared will perhaps change the way you view education for your business.

I used to think that spending money on my business was a cost to be avoided, but I now more accurately see my online course purchases as investments I make into my business that help me get more out of it.

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Hey there, I'm Britney!

A dairy farmer turned flower farmer growing + selling specialty cut flowers in West Michigan! I think flowers are the best way to savor the magic that comes with every season- that’s why at Two Sisters Flower Farm we grow everything from daffodils in the spring to pumpkins + dahlias in the fall!

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